During La Semaine de la Critique – part of the Festival de Cannes 2016 – Leica and CW Sonderoptic will be awarding their Leica Cine Discovery Prize to newcomers int he world of short films.
(Wetzlar, Germany—May 16, 2016) Leica Camera AG and sister company CW Sonderoptic GmbH are official partners of La Semaine de la Critique du Festival de Cannes (taking place from 11 to 22 May 2016), one of the most influential film festivals in the world. Leica Camera and CW Sonderoptic are sponsors of the Leica Cine Discovery Prize, which will be awarded as part of La Semaine de la Critique on May 19th and is endowed with a prize in the amount of 4,000 euros. With this prize, the two companies recognize young talents to the world of short films.
Gerhard Baier, Managing Director of CW Sonderoptic: ‘Just as the technology of film production evolves over the years so does the language of film. The young filmmakers at this festival and around the world are already developing that new language. We are pleased to be able to give special esteem in the form of the Leica Cine Discovery Prize in recognition of the importance of new and creative voices in film.’
Leica Camera AG works in close cooperation with CW Sonderoptic on the development of the cine lenses to transfer the extraordinary image quality of Leica photography to the medium of moving pictures. In 2015, the development team at CW Sonderoptic was honoured with the Scientific and Engineering Award® from the Academy of Motion Picture Arts and Sciences for their work on the Leica Summilux-C lenses.