Behind the Lens

Daniela Kesselem Joins CW as Product Manager

Daniela Kesselem has joined CW Sonderoptic GmbH as the Product Manager for Leica Cine Products and will be based in CW’s headquarters in Wetzlar, Germany. Daniela brings a wealth of imaging and optics experience from both an engineering and product management perspective. After earning an engineering degree in lasertechnics, Daniela began working with industrial optics and optical filters before moving into the photography product category and eventually motion picture optics.

Daniela’s product management experience began at Schneider-Kreuznach where she helped lead the company into the cine lens market through the development and introduction of Schneider’s first set of cine prime lenses. This required not just mechanical and optical design parameters, development and production, but also networking directly with the film and television market to better understand their needs.

“I am fascinated by the cine world and enthusiastic to continue contributing to its growth,” said Daniela. “CW Sonderoptic is directly focused on cine optics and has created a variety of great lenses in a rather short time. I couldn’t pass up the opportunity to be part of this team and work on so many exciting, new products.”

CW Sonderoptic