Behind the Lens

CW Sonderoptic Expands Global Sales Team for Leica Cine Lenses

CW Sonderoptic has expanded its sales team to provide clients of Leica cine lenses with more direct service and support.

As part of its commitment to greater communication and service across the globe, CW Sonderoptic, designer and manufacturer of Leica cine lenses, is pleased to announce several new additions to its international sales team for Leica cine lenses.

“The extensive industry experience and regional connections of our expanded sales team allow us to offer a more responsive and customizable approach to our clients. As global demand for Leica cine products has grown, so has the need for direct contact in both sales and support,” said Rainer Hercher, Global Sales Director. Here are the new members of our sales team:

Osamu Tsukada | Regional Sales Manager, Asia Pacific | Osamu.Tsukada@cw-sonderoptic.de

CW Sales - Osamu TsukadaAs Regional Sales Manager, Asia, Osamu Tsukada is responsible for the Asia Pacific region, which includes East and South Asia, and Australia.

Prior to joining CW Sonderoptic, Osamu worked in Business Development for Codex Digital in the Asia Pacific region where his focus was on client support and service, trade shows and events.

Before that he worked in Business Development for ARRI Asia. Osamu also has on-set experience having worked as a camera assistant and Camera/Steadicam operator in numerous commercials, short films and music videos throughout Japan.

Osamu earned a bachelor’s degree in English Literature from J.F. Oberlin University in Tokyo.

“I am extremely excited to take part in expanding the recognition and appreciation of Leica cine products as wonderful, image-making tools, to every corner of the world,” said Osamu.


Po Liu | Regional Sales Manager, Greater China | Mk.Liu@cw-sonderoptic.de

CW Sales - Po LiuPo Liu is the Regional Sales Manager for the Greater China area for CW Sonderoptic. With more than a decade of experience in the equipment rental business, Po has developed the ability to communicate effectively, improve performance and anticipate needs of our clients and the industry.

Before joining CW Sonderoptic, he was the Technical Marketing Manager for Salon Films in Hong Kong where he was responsible for technical marketing support, workflow consultation and market development.

Po earned a bachelor’s degree in Cultural Studies from Lingnan University in Hong Kong.

Po is extremely passionate about cinematography and images and is excited about working for CW Sonderoptic. He states that, “It has been challenging but fun to work in the industry over the past ten years. Working at CW Sonderoptic is like a dream come true. Being a fan of Leica for so many years, I’m excited to be a part of the team to introduce a new choice of fantastic optics to the Greater China market.”

Kevan Parker | Regional Sales Manager, Europe | Kevan.Parker@cw-sonderoptic.de

CW Sales - Kevan Parker

Bringing a wealth of experience and knowledge to the sales team, Kevan Parker is the new Regional Sales Manager, Europe. In this role, Kevan will be based in the UK and be responsible for Europe, the Middle East and Africa.

Before joining CW Sonderoptic, Kevan was the International Sales Director at Tiffen International in London where he drove sales by setting aggressive targets and diligently meeting those targets by assessing competition and forecasting product trends to anticipate client needs. Prior to that, he served as the European Sales Manager for Schneider Optics. As a key member of the leadership team, he directed all aspects of sales for Schneider MPTV motion picture filters and Century Optics products.

Said Kevan about his start in the industry and his new role at CW Sonderoptic, “Optics and lenses are what I first started working with upon entering this industry more than 30 years ago so it is a full-circle moment to have the fantastic opportunity to work at CW Sonderoptic representing Leica’s cinema products.”


Seth Compton | Regional Sales Manager, Americas | Seth.Compton@cw-sonderoptic.de

CW Sales - Seth Compton

Seth Compton is responsible for North and South America as the Regional Sales Manager, Americas, and will be based in Los Angeles.

Prior to joining CW Sonderoptic, Seth was an Equipment Manager at Brain Farm Cinema where he managed a fleet of RED cameras and accessories through a partnership program, and managed aerial support systems including Shotover and General Dynamic Elite.

Before that, Seth worked in the industry as a Camera Operator and First Assistant on several films and TV productions.

Regarding how he felt about working at CW Sonderoptic and why, Seth had this to say, “Being a gear head and having worked in a camera department, I fell in love with the Leica cine lenses. My experiences in the industry helped me to appreciate the beauty and imagery that the lenses produced. There is nothing else like our little industry, and I am pleased to have a small part in it.”

In addition to the above regions, CW Sonderoptic also offers direct support for Leica cine product needs in:

See the team in person for questions or a live demonstration at NAB, April 24-27, in Booth C4345. Contact the team directly at sales@cw-sonderoptic.de for an appointment at the trade show or with any other questions.

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CW Sonderoptic